Question: The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
- Individual impressions are sold through real-time bidding.
- It is sold through an agreement, contract, or insertion order.
- Clients can choose the specific context or location.
- Packages are pre-sold and quaranteed.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
