Question: Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.
- Build a keyword list.
- Identify their key success metrics.
- Gather their campaign images.
- Evaluate their bidding strategy.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
