Question: Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does "CPA" stand for?
- Cost per ad
- Cost per action
- Cost per analysis
- Cost per audience
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
