Question: In the programmatic method of selling display advertising, how is pricing set?
- The price of each impression can vary significantly in a real time bidding auction.
- The price of each impression is guaranteed before the campaign.
- The price of each impression is fixed and agreed upon.
- The price of each impression remains constant throughout the campaign.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
