Question: In the direct or guaranteed method of selling display advertising, how is pricing set?
- The price varies by impression.
- The price is fixed and agreed upon.
- The price is set in an auction.
- The price is set in real time.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
