Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

Question: Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.
  • The ad expands into a pop up description of the product within the search engine results page.
  • The searcher will be sent to the Contoso Kitchen Supplies’ website.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Retail Certification” page.

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