Question: How does Microsoft Advertising define impression share?
- The total number of impressions.
- The number of times your ad is shown.
- The percentage of time your ad shows up higher than your competitors.
- The number of times an ad is shown divided by the total number of impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Retail Certification” page.
