Question: Which of the following is a best practice for shopping campaign structures?
- Do not bid on granular product groups
- Bid higher on all product ‘catch-all’ product groups
- Break out product groups by value, then bid accordingly
- The more granular your product group, the lower the bid
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Retail Certification” page.
