Question: What are some benefits of using remarketing in your paid search campaign?
- Connect with customers who have visited your website before.
- Create additional opportunities to re-engage with customers who have abandoned their shopping cart.
- Upsell or cross-sell to previous buyers.
- Create a higher cost per acquisition compared to the same ads without remarketing in paid search.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
