Question: What are impressions?
- The number of times an ad has been displayed on the search engine results page.
- The number of times an ad is clicked.
- The number of times an ad has not been displayed on the search engine results page.
- The number of times a query is submitted.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
