Question: Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?
- Maximum conversions
- Enhanced cost per click
- Target cost per action
- Maximize clicks
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.