Question: You're creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
- Share multiple messages about the many ways this product solves a problem.
- Make people core to the story and keep branding subtle.
- Use technical jargon that will resonate with important audiences.
- Use product demos and how-to’s to put the product in context.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
