Question: Describe the difference between the traditional story arc and the emerging story arc.
- The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
- The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
or
- The traditional story arc builds slowly to a climax and features the brand at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
- The traditional story arc features the brand right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc features the brand right away and ends with a climax.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and features the brand at the end.
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