Question: You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
