Question: You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
- Include a specific call-to-action (CTA).
- Avoid humor as it’s more subjective.
- Share multiple messages about the many ways this product solves a problem.
- Feature diverse characters that represent your customer.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
