Question: You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- Provide multiple options for how viewers can take action.
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
or
- Keep audio to a minimum so that viewers focus on the call to action (CTA).
- Provide multiple options for how viewers can take action.
- Include a specific call to action (CTA).
- Include a generic call to action (CTA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
