Question: You're implementing an experiment. Which of these approaches should you follow as a best practice?
- Assign two campaigns to each experiment arm.
- Start with multiple hypotheses.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
