You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

Question: You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

• Mass-promote your message to the largest possible audience
• Keep your copy short and to the point
• Don’t make changes in the first 3–5 days: give performance time to stabilize
• Use 3+ ad formats when possible to drive greater results

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Twitter Cross-Border Advertising Badge” page.