Question: Your brand invented a new vegan burger. Your marketing team created a video ad targeting the audience in France. You want to direct your audience to your website to make the purchase. Please select all the correct strategies for your campaign.
- Set Campaign objective as “Website clicks”
- Set targeting criteria: Location: France OR Keywords: Vegan, Vegetarian
- Set Campaign objective as “Engagement”
- Set targeting criteria: Location: France AND Keywords: Vegan, Vegetarian
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Twitter Cross-Border Advertising Badge” page.
