An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?

Question: An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?

  • Preferred deal
  • Private auction deal
  • Advertiser first deal
  • Prime day deal

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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