Question: Which of the below statements is true for private auction deals?
- Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
- All of these are true
- Private auction deals allow you to pay a varied CPM across multiple sites.
- Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
