Question: Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?
- Promote an exclusive offer
- Drive conversions
- Promote an event
- Drive awareness of a new product
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
