Question: Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?
- Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
- Focus on educating shoppers on product details and how-tos.
- Build brand recognition with shoppers.
- Use sponsored ads to encourage repeat purchases.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Planning Certification Assessment” page.
