Question: You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?
- You create an audience of users who started checking out but didn’t complete the purchase
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who made a purchase in the last 30 days
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.
