Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

Question: Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

  • Conversion events
  • Recommended events
  • Custom events
  • Goals

or

  • You should mark them as Key events.
  • You should mark them as Recommended events.
  • You should mark them as Custom events.
  • You should mark them as Automatic events.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.

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