Question: A/B testing (split testing) is the process of:
- collecting data and user insights on the performance of online advertising campaigns
- running marketing experiments to see which version of an ad connects better with your audience
- quantifying the number of digital views or engagements of a piece of content
- finding and analyzing search terms that people enter into search engines
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Digital Advertising” page.
