Question: A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand’s goals?
- Consideration campaign, video shopping ad, and cost per action (CPA)
- Awareness objective, collections ad, and reach
- Awareness objective, standard video, and cost per mille (CPM)
- Consideration campaign, Quiz ad, and Pin clicks
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