Question: A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?
- Tum on Pinterest Performance bidding.
- Tum on Pinterest Performance targeting
- Add a new ad group targeting beauty interests.
- Tum on Pinterest Performance+ creative:
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
