Question: A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
- Turn off the ads to stop traffic.
- Reduce campaign budgets.
- Use more general keywords.
- Add more negative keywords.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
