Question: A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- Brand Lift, after the campaign receives over 1,000 clicks.
- Active View, before the campaign delivers any impressions.
- Active View, after the campaign receives over 1,000 clicks.
- Brand Lift, before the campaign delivers any impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
