Question: A business owner is using a Google Video campaign to drive awareness of a new service that their company will soon release. They're considering inflating their target cost-per-thousand impressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid for this new campaign?
- Inflation might cause too many impressions of the same ads to serve to the same users.
- Inflation will likely result in the targeting of irrelevant demographics and placements.
- Inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
- Inflation could result in the budget depleting faster without increasing unique reach.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
