Question: A business owner wants to track conversions for their Video action campaign, but they're concerned the campaign won't track some conversions because many customers take extra time to make a final decision on purchases. What conversion tracking best practice should the business owner follow to make sure conversions are measured accurately?
- Extend the conversion window to be longer.
- Ask store visitors where they heard about the company.
- Send a survey to existing customers asking about their checkout experience.
- Compare video ad interactions against the timing of completed sales.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
