Question: A campaign report shows that Display ads are receiving high click-through rates, however appear to be producing fewer conversions than Search ads. What's the best explanation for this?
- An advertiser is focusing on view-through conversions rather than click-through conversions.
- Conversion tracking isn’t enabled currently.
- People aren’t seeing the Display ads.
- People that click on the Display ads are purchasing through another channel.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
