Question: A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?
- Shopping ads measured by Cost per Action (CPA)
- Video ads measured by Video Completion Rate (VCR).
- Standard ads measured by Cost per Mille (CPM).
- Carousel ads measured by Click Through Rate (CTR).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
