Question: A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?
- Sales Lift study
- Conversion Lift study
- Marketing Mix Modeling (MMM) analysis
- Brand Lift study
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
