Question: A consumer electronics brand selling on Amazon wants to launch a new product line. They need to reach Gen Z and Millennial audiences, re-engage interested viewers, and create a frictionless shopping experience. Which full-funnel strategy should they implement?
- Online Video for awareness → Amazon Live for consideration → Display as with video for conversion
- Streaming TV for awareness → Sponsored Products video for conversion
- Streaming TV + Twitch for awareness → Online Video remarketing for consideration → Sponsored Product video + Interactive Video Ads for conversion
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
