Question: A Facebook lookalike audience is based on:
- people who have already expressed an interest in your business
- new people who share the characteristics of your existing customers
- the number of years a person has been on Facebook
- people who have viewed your social media posts but not interacted with them
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Digital Advertising” page.
