A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using “brand awareness and reach” as the campaign goal. Which budget type should the florist chain use, and Why?

Question: A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and Why?

  • “Campaign total,” because Google Ads will spend their total budget faster than Daily will.
  • “Daily,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
  • “Campaign total,” because Google Ads will try to spend their total budget evenly over the duration of their campaign.
  • “Daily,” because Google Ads will spend their total budget faster than “Campaign total” will.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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