Question: A friend of Kayla's is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?
- She should wait two or three weeks before making any changes to her bidding strategy.
- She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
- She should adjust her bidding strategy every four days until campaign performance is steady.
- She should merge Discovery campaign reports with other Google properties.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
