Question: A Google Video campaign with “brand awareness and reach” selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
- By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
- By creating as many impressions as possible in line with the tCPM.
- By acquiring as many clicks as possible according to the daily budget that’s been set.
- By analyzing historical feedback and making adjustments to bids based on performance signals.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
