Question: A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
- Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally.
- The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion.
- Each keyword would receive credit for how much it contributed to the conversion, because the conversion would be attributed to each keyword proportionally.
- The last keyword would receive 100% of the credit for the conversion, because the last keyword would be attributed with the conversion.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
