Question: A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?
- Check to see if the 3P is integrated with the Pinterest MMM API and can pull data directly.
- Export the metrics from the reporting dashboard in Ads Manager.
- Ask the agency to pull the data itself and share it
- Generate a report in Business Manager.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
