A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)

Question: A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)

• Use Pinterest Performance+ targeting
• Use an exclusion audience list
• Use a frequency cap
• Use negative keyword targeting

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.