Question: A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- The quality of conversion modeling will be impacted across existing modeled conversions for the Safari browser.
- Cross-device and Engaged-view conversions will be impacted, and YouTube campaigns will begin to degrade.
- All remarketing capabilities for advertisers will be impacted and lost due to compliance with regulatory changes.
- Remarketing in DV360 and GDA will be impacted and integrated with the Privacy Sandbox for re-engagement when Google tags are used.
- All types of conversion measurement solutions will be impacted and lost because of regulatory changes.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
