Question: A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they've chosen to use Target ROAS. What method can they follow to select their initial ROAS target?
- They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
- They can offer the system the conversion cost that they wish to pay in their campaign.
- They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
- They can use an average of what they estimate their competition is paying for conversions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
