Question: A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
- They should use conversion lift.
- They should use Smart Bidding.
- They should use a marketing mix model.
- They should use viewable CPM.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
