Question: A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- The marketer should use conversion value-per-click.
- The marketer should use conversion rate.
- The marketer should use conversion value-per-cost.
- The marketer should use cost-per-conversion.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
