A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

Question: A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

  • Max CPV is often less than actual CPV because it’s auction bidding.
  • Max CPV is often less than actual CPV because it’s a reserve buy.
  • Actual CPV is often less than max CPV because it’s a reserve buy.
  • Actual CPV is often less than max CPV because it’s auction bidding.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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