Question: A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
- It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
- It might look at ad auctions, then lower a max cost-per-click (CPC) bid.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
