Question: A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
- This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
or
- This bidding strategy uses historical and uploaded data to set the value of a conversion every time that a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximise return.
- This bidding strategy analyses and intelligently predicts the value of a potential conversion every time that a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximise return.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
- This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
